Interested in attending EXPO 2016? You’ve found the best place for up-to-date information on the planned events for this year’s EXPO. From new Hardhat tours to fantastic speakers, PDCA has worked hard to make this year’s event one to remember. Have a question about any event? Contact the National PDCA office at 800-332-7322.
Click on any of the titles below, and a drop down will appear with additional information.
Make sure to read about the Accommodations available.
We know cost will weigh on your decision to join us as well. Make sure to check out our Costs page for more information.
Monday, March 7
Tuesday, March 8
Wednesday, March 9
7:30 – 8 am
Morning welcome and event kick-off . Geared to all attendees, this event will include a light continental breakfast and information about how to “get the most out of EXPO.” Included will be introductions and explanations of new things to EXPO and some brief “How To’s.” We look forward to seeing you there!
8 am- 9:15 am
Residential – Stage 1 – Sales
Top Ten Estimating Mistakes — Bob Cusumano (Coatings Consultants Inc.)
Commercial – Stage 1 – Productivity
Psychotherapy for Painters: Mind Tricks and Daily Secrets To Make You Happier And Wealthier! — Andrew Dwyer (APC Magazine)
Residential – Stage 2 – Productivity
Best Practices for Residential Contractors – Operational Systems For Success—Residential Forum Panel Discussion
Commercial – Stage 2 – Business Management
Start Planning like a CEO: Keys to Strategic Business Planning for Painting Contractors who want to grow a Million Dollar Business — Linnea Blair (Advisors On Target)
Residential/Commercial – Stage 2-3 – Human Resources
Building Teams That Survive Change and Innovate — Liz Hughes (Patrick Lencioni Table Group)
9:30 am – 10:45 am
Residential – Stage 2 – Technical
The Residential Painting Contractor – Using PQI Market Research To Bring Technology To the Residential Sector – Debbie Zimmer (Paint Quality Institute)
Commercial – Stage 2 – Risk Management
Protect Your Company’s Profits by Reducing the High Risk Exposures of the Painting Industry — Jack West/ Laramie Sandquist (Federated Insurance)
Residential – Stage 3 – Technical
Using the Right Tools To Increase Your Competitive Advantage — Johannes Frick (Festool)
Residential/Commercial – Stage 2-3 – Technical
A Cookbook Approach To The Basics of Painting — Steve Talkington (Provided by Craftsmanship Forum)
Residential/Commercial – Stage 1-2 – Marketing
Hacking Into the Customer Brain—Close More Deals Using the Science of Consumer Behavior—Art Snarzyk (InnerView Advisors)
11:30 am – 1:30 pm
Geoff Coats – CEO and Creative Director, Line 58 Branding & Web Design
Finding the Right Exit: Using Smart Branding to Drive Growth Now (and Help You Sell Later)
2:00 pm – 3:15 pm
Residential – Stage 1 – Marketing
How a Small Painting Company Can Use the Internet To Grow in a Competitive Market — David Chism (A David Creation)
Commercial – Stage 1 – Technical
High Performance Floor Coatings — Jeff Spillane (Provided by Benjamin Moore)
Residential Stage – 2 – Risk Management
Creating Company Policy That reduces Employer Risks and HR Blunders — Oginga Carr (Epiphany Consulting)
Commercial – Stage 2 – Finance
Tools and Strategies for Better Cash Flow in QuickBooks — Monica Muir (Muir and Associates)
Residential/Commercial – Stage 2-3 – Sales
How To Enter the Commercial World—Self-Made Versus Inherited Businesses — Commercial Forum Panel Discussion
3:30 pm – 4:45 pm
Residential – Stage 2 – Finance
Planning For the Future—A Tale of Father-To-Son — Josh Abramson (ALLBRIGHT 1-800-PAINTING)
Commercial – Stage 2 – Human Resources
Hiring and Managing a Diverse Workforce — Oginga Carr (Epiphany Consulting)
Residential – Stage 3 – Sales
How “New” Customers Are Killing Your Profits: A Data-Driven Study of America’s Wealthiest & Poorest Painters — Brandon Lewis (The Academy for Professional Painting Contractors)
Commercial – Stage 3 – Marketing
Identifying Direct Marketing Opportunities For Growth-Focused, Commercial Painting Contractors — Aaron Hockel (AltaVista)
Residential/Commercial – Stage 1-2 – Technical
Waterborne Clears: Finishing For Efficiency, With Prep to Finish (Provided by Sherwin Williams)
3:30 pm – 5:30 pm
This session is for all high-potential managers/owners who aspire to grow in their position and influence people around them to achieve their best using proven methods of effectiveness. A peer-to-peer discussion will provide opportunities to learn from other leaders, and develop the necessary tools to become highly-effective leaders in any environment.
Thursday, March 10
7:30 am – 9:00 am
Join us for the Annual PDCA Members Meeting in the Napoleon Ballroom.
9:00 am – 10:15 am
Residential – Stage 1 – Technical
Faux Finishing: Search For a Method — John Bubenik/ Rodney Paglialong/ John Michaels
Commercial – Stage 1 – Productivity
Cashing In on Huge Commercial Pay-Days: How to Target +40,000 Sq. Ft. Repaint Contracts in Your Local Area — Brandon Lewis (The Academy for Professional Painting Contractors)
Residential – Stage 2 – Human Resources
Best Practices for Residential Contractors – Streamlining The Administrative Process — Residential Forum Panel Discussion
Commercial – Stage 2 – Technical
The Commercial Painting Contractor – Using PQI Market Research To Bring Technology To the Commercial Sector — Debbie Zimmer (Paint Quality Institute)
Residential/Commercial – Stage 2-3 – Management
What the Owners of Great Multimillion-Dollar Painting Businesses Do That You Should Do Too — Bill Silverman (Springboard Business Coaching)
10:30am – 5:00pm
The 2016 Trade Show will highlight the latest products and services for the industry.
You asked for it, we listened! Back by popular demand, the PDCA Money Pit.
The more booths you visit, the higher your chances are to participate in the pit. Prizes to win from the pit include cash, a free membership, a free EXPO 2017 registration, free PDCA publication of your choice, 20% off publications, visa gift card, and more!
6:30 pm to 9:00 pm
Join Sherwin-Williams at the Aquarium of the Americas after the Tradeshow for Hot Food, Cold Beverages, and Oceans of Conversation. Don’t worry, no swimming required!
Friday, March 11
This training is specifically designed for PDCA Forum Leaders, Council and Chapter Board Members, Executive Directors, and any PDCA members interested in leadership positions within PDCA. We will explore the Competitive Business Advantage of PDCA membership, and will discuss the benefits of PDCA’s collaborative culture.
8 am- 9:15 am
Residential – Stage 2 – Technical
Adapting Traditional Wood Finishing Practices For the Modern Contractor’s Toolbox — Nick Slavik (Nick Slavik Painting and Restoration Co.)
Commercial – Stage 2 – Marketing
Expanding Your Digital Brand Using the Internet, SEO, and Social Media — Erik Waters (Louisiana Small Business Development Center)
Residential – Stage 3 – Marketing
How To Double Your Business With Ads That Look Like Anything But Advertising—Steve Burnett (DYB Coach)
Commercial – Stage 3 – Technical
Commercial Topic (TBA)
Residential/Commercial – Stage 1-2 – Productivity
Prepare Yourself For What Could Happen – Panel Discussion Provided by Professional Women in Painting (PWP)
9:30 am – 10:45 am
Residential – Stage 1 – Productivity
If I Bought Your Painting Company: 13 Ways to Take Back Control, Jack Up Profits & Get Off the Hamster Wheel — Tom Reber (The Motor Group)
Commercial – Stage 1 – Sales
The 7 Step Formula to Convert More Quality Leads into Clients— Bernie Heer (Contractor Profit Zone)
Residential – Stage 2 – Marketing
Integrating New Technology In Marketing — Marty Cornish (EasyPaint)
Commercial – Stage Stage 2 – Productivity
Business Metrics—The Secret Ingredient to Growth and Higher Profit — Richard Melancon (Louisiana Small Business Development Center)
Commercial – Stage 3 – Sales
Challenges and Rewards of Building Profitable Niches — Craftsmanship Forum Panel Discussion
11 am – 12:30 pm
Introducing PDCA’s latest version of the Friday Summary Session: the Throw-Down Debate! This year our Throw-Down Debate will pitch two teams of presenters against each other that represent alternative viewpoints. “Jack of All Trades or Master of One?” will debate the merits of generalization versus niche markets.
Should painting contractors pursue any work that pays, or only pursue work that focuses exclusively on their core expertise? Moderated by Andrew Dwyer, the debate will will guarantee relevant information delivered in an entertaining, engaging style. Sure to be good-natured and humorous, the mock-debate and dramatic style is all in good fun. Debate teams will drive home their points through statements, rebuttals, and audience Q&A to impress their lessons upon the audience in an unforgettable way. This is surely something you won’t want to miss.
Craftsmanship Tour – 12:30 pm – 5 pm
Residential and Commercial Tours – 1 pm – 5 pm
Each location and project will reflect the interests of participants in Residential, Commercial, and Craftsmanship segments of the industry. Tours include bus tickets and lunch for all participants. An additional cost of $39 will be added, shoud you choose one of these options. Add this option to your Expo registration at any time, or call 1-800-332-7322 for assistance.
Note: Attendees may only attend either one of the Hardhat Tours or the Master’s Class (below).
Craftsmanship Forum Tour – Two Restoration Projects Overcoming the Challenges with Modern Solutions
First, tour a four story Tudor Revival on St. Charles Avenue dating back to approximately 1910. The homeowners and the contractor will be present to speak to our group about the home and restoration work being performed. Then visit an old raised cottage built in 1826 with architecture reflecting the influence of American tastes of classic Creole design. The fascinating stories of the vast number of residents will leave you as breathless as the magnificence that is the fabric of this incredible home. The tour will be led by Ann Masson, Board President, who will focus on the restoration of this home, the challenges they faced during restoration, and the maintenance and preservation of the project.
Commercial Forum Hardhat Tour – Mercedes Superdome Tour
The Commercial Forum will be meeting with a maintenance supervisor at the Superdome where they will have a discussion of the practices and procedures involved in their maintenance painting program. A discussion will take place on how they select materials, what work is accomplished in-house versus contracted, and how contractors are selected. A tour of the Superdome will follow.
Residential Tour – Brought to you by PDCA National – Houmas House Plantation and Garden Tour
Visit a beautiful Louisiana plantation located near New Orleans. Greeted first by tour guides attired in antebellum dress, be escorted throughout the home as stories of how life existed in the early 1800’s keep you enthralled. The home is decorated with period antiques and art work with no rooms are roped off. Guests are encouraged to view the Mansion as a home, not a museum. The stories are entertaining, and include tales of the architecture of the home, the furniture, and art collection. Be entertained through the narrations of the lifestyles of Wade Hampton, John Burnside and William Porcher Miles, who were among the wealthiest Americans of their day.
1 pm – 5 pm
PDCA is proud to offer a Master’s Class for the first time at Expo! Sit, watch, and learn from Prep to Finish’s Todd Pudvar and Scott Burt about new tools of the trade and receive first-hand experience with products. In Interior Wood Finishing, Prep To Finish will discuss and demonstrate efficient, quality-driven production to reduce punchlists and preserve profits. The class is open to all attendees, but pre-registration is encouraged.
Note: Attendees may only attend either the Master’s Class or one of the Hardhat Tours (above).
6 pm – 9:30 pm
Paint Ball sets the stage for the closing of the 2016 Expo, and is an annual celebration of excellence in the industry. Dine with friends and peers as we end the 2016 PDCA Expo in style. Industry Awards are the highlight of the evening, along with the opportunity to mingle with fellow professionals. Full Expo registrations include one (1) ticket to Paint Ball. Extra tickets can be purchased for family and friends to attend on your registration.